3 Tips to Leverage the Value of a Recording:
Tip 1. First be mindful of why it's valuable to you to record someone else, or if they want to record a simple call you have about your business. You may offer to speak to someone, though being recorded gives repeat value you may not have offered. That's why we use certain language on all meeting invites that indicates permission required to record.
Tip 2. If you're a coaching, training or consulting company or a service provider of any sort, consider that recordings giving people a right to listen, reuse or distribute your brilliant words how they want without permission.
Tip 3. Consider licensing. When someone records you and you are aware of said value and give permission for use in a certain way, you're actually giving a license. Ie. Can we record this training and distribute to our 10,000 employees? Yes you can, let's discuss what that would look like.
Above all else, be mindful of your own and other's rights when it comes to recording content on video or the phone. It's a conscious request to ask for permission to record or let people know they will be recorded. By valuing it in others, you'll build your own muscle of spotting the value coming from you and realize, "Ah! I need to license this!"
We'll help with a business strategy, the actual sales conversation, help you create a robust training and of course we'll draft your contracts! Licensing is overlooked by many small businesses and it's a highly lucrative income stream + massively awesome way to HONOR THE VALUE of your creative genius.
Attorney, Conscious Business Strategist & Leadership Coach
How can we help you license your content and ripple your impact from soup to strategy to legal nuts?
Remembers, Contracts are a business strategy and leverage is a mindset!
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